Amazon India has announced the dates of its Prime Day Sale. The sale will be held on July 26 and July 27 and will deliver deals and savings across categories, including smartphones, consumer electronics, appliances, amazon devices, and more exclusively to Prime members, along with new launches, the best entertainment benefits, bank offers and among others.

What is Amazon Prime Day?

Amazon Prime Day was first held in July 2015, on its twentieth anniversary, and lasted 24 hours. Since then, the event has been repeated every year and is an opportunity to offer Amazon customers substantial discounts on all product categories on the e-commerce site.

Furthermore, the new editions of Amazon's Prime Day no longer last 24 but 48 hours.

However, it is good to remember that some flash offers only last for a very limited period of time. There are also pre-Prime Day and post-Prime Day offers, which also start a few days before or last for a few days after the event.

Who Can Participate?

To shop during Amazon Prime Day 2021, and take advantage of the valuable offers, you need to be a registered Amazon Prime member. In India, currently, there are three different Amazon Prime plans: a monthly plan costing Rs 129, a three-month plan for Rs 329, and an annual plan available for Rs 999.

It is also important to remember that if you have an account that has never used the Prime offer, you can activate a free 30-day trial, at the end of which the subscription to Prime is automatically renewed, with an annual plan of Rs 999.

The renewal is not mandatory and you can cancel your subscription once the free trial is exhausted.

Therefore, those wishing to take advantage of the Amazon Prime Day 2021 offers, if they have never used the 30-day free trial, still have time to activate it and enjoy all the benefits deriving from the Prime subscription.

Besides participating in Prime Day, what does it mean to be an Amazon Prime member? Amazon Prime subscribers are entitled to:

1. Fast and free deliveries on eligible items

2. Discounted same-day and morning delivery to pin-codes in select cities across India

3. Two hours Express Delivery to eligible pin-codes in Delhi, Mumbai, Bangalore and Hyderabad via the Prime Now App

4. Access to Prime Video and all its contents (movies, shows, and TV series)

5. Ad-free access to Amazon Music

6. Free in-game content on popular mobile games refreshed frequently

7. Earn unlimited 5 per cent reward points on all purchases on Amazon India using the Amazon Pay ICICI Bank credit card

8. Earn unlimited 2 per cent reward points on payments at above 100 Amazon Pay partner merchants

9. Earn 1 per cent reward points on all other payments (except fuel purchases) in select cities

10. Free subscription to Prime reading

11. Exclusive access to top deals and coupons

What Deals to Expect from Amazon Prime Day 2021?

The Prime Day offers that are valid for 48 hours will be revealed at midnight on the first day of the sale. Offers of the day will be valid for 24 hours and the costumes can enjoy the flash deal for a limited time. The Wow deals will be valid from 4 pm to 6 pm on sale day.

For all purchases made with Prime Day discounts, shipping will be free of cost, as these are Amazon Prime products sold to customers who have subscribed to a Prime subscription. To get the most from Prime Day -

• Keep an eye on lightning deals

• Pay attention to the details in blue - the Prime Day offers are marked with visually recognisable blue symbols

• Activate personalised notifications to receive alerts on the products that interest you

While the complete list of offers will be revealed on Prime day only, here's a glimpse of what's in store for Prime members during the blockbuster sale.

1. 10 per cent instant discount with HDFC bank debit/credit cards

2. Over 300 new launches from popular international and Indian brands like Xiaomi, Eureka Forbes, LG, FCUK, IFB, Samsung, and more

3. Over 2000 new product launches from hundreds of startups and entrepreneurs registered under Amazon Launchpad, Amazon Karigar, Amazon Saheli, and local shops on Amazon

4. Never before seen deals on smartphones, electronics, kitchen appliances, fashion apparel and accessories, home appliances, and more

5. World premiere of a stellar lineup of movies across multiple languages on Prime Video

6. Best deals of the year on Amazon devices

Amazon India reserves the right to modify or withdraw the offer, deal, or coupon at any time without prior notice to the customer.

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