In continuation with its brand ethos ‘Zidd Aage Badhne Ki’, PayNearby, has launched PayNearby University under its trade app to educate and handhold its retail partners towards a sustainable life.

More than 15 lakh retailers use the PayNearby platform to serve close to 15 crore Indians on a wide range of products and services. The success of the model lies not only in the 10 lakh transactions that it clocks daily or the monthly GTV ( Gross Transaction Value) of 5500 crore plus, but in the social reach of the platform across more than 17,500 PIN codes in the country. It helps uplift both the retail community and consumers in those areas, and access to the government’s DBT ( Direct Benefit Transactions) disbursements in an easy manner.

Retailers can acquire knowledge about the financial product and services the company offers, and learn how to use these services and the platform efficiently. PayNearby University trains retailers on the best practices in investments and how to manage their finances better.

To enhance the learning experience, PayNearby University is available in 10 regional languages to all retailers who have downloaded the app. With over 250+ videos made available, the initial response has been excellent with over 3,50,000 users visiting the module with 310,000+ daily impressions. To make the learning journey more profound, completion certificates are available which can be downloaded on successful completion of assessments.

“Retailers are the very core of the business ecosystem and it is important for them to have all the necessary knowledge and skills to make their work easy and enhance customer engagement. As an organisation, PayNearby recognises the mutual relationship that it has with the retailer community and we want to take all possible steps to ensure the sustainable livelihood of the retailers. We are confident that this free-of-cost module which retailers can consume at their convenience in their own language will be a game-changer and in the long run, will help retailers across the country bridge the digital divide that exists in India. We are extremely delighted that PayNearby University is in sync with our Zidd Aage Badhne Ki,” said Anand Kumar Bajaj, Founder, MD & CEO, PayNearby.