Summary of this article
68.9 per cent respondents spend up to Rs 30,000 annually.
Travel, accommodation and tickets add to event-related spending.
56.3 per cent respondents entirely fund attendance themselves.
Spending on events and experiences is a recurring annual expense for many attendees, with 68.9 per cent respondents spending up to Rs 30,000 a year on such activities, according to a KPMG-EEMA report. The survey covered respondents aged 18 years and above across different event categories, with spending including entry fees and expenses linked to travel, accommodation, food and beverages, local transport, merchandise and shopping.
Annual Event Spending
According to the report, titled Socio-Economic Impact of The Indian Events And Experiences Industry, within the 68.9 per cent respondents spending up to Rs 30,000 annually, 41.7 per cent spend up to Rs 15,000, while 27.2 per cent spend between Rs 15,000 and Rs 30,000.
At the higher end, 5.8 per cent respondents spend more than Rs 1 lakh annually on event-related activities. The report also found that 45.6 per cent respondents attended events where entry fees or tickets were free.
What Attendees Pay For
Among respondents who paid for entry, 2.9 per cent spent up to Rs 500, while 14.6 per cent paid between Rs 500 and Rs 2,000. Another 13.6 per cent spent between Rs 2,000 and Rs 5,000.
Spending on tickets was between Rs 5,000 and Rs 15,000 for 12.6 per cent respondents, while 9.7 per cent paid more than Rs 15,000.
The report has also recorded spending beyond tickets. These expenses include inter-city travel, local transport, accommodation, food and beverages, merchandise and local shopping.
Travel And Accommodation Expenses
For attendees travelling to events, travel and accommodation form an additional part of the overall expenditure. The report has found that 33 per cent respondents travelled more than 500 km to attend an event, while 35 per cent travelled within their city.
Domestic flights were the priority mode of transport for 23.3 per cent respondents, while personal vehicles accounted for 31.1 per cent. Metro and intercity trains together accounted for 31.1 per cent.
Accommodation was another expense for attendees. Some 52.4 per cent respondents stayed overnight at or near the event location. Three-to-four-star hotels were the preferred accommodation for 22.3 per cent respondents, while 16.5 per cent prioritised five-star hotels.
Personal Funding For Events
As much as 56.3 per cent respondents funded their event attendance entirely on their own. Another 21.4 per cent used a mix of personal, employer or institutional funding.
Spending on local transport and food and beverages was largely self-funded. The corresponding figures were 67 per cent and 60.2 per cent respectively.
For attendees, the amount spent on an event can extend beyond the ticket, particularly when travel, accommodation and other expenses are involved.
