Indian women are now increasingly looking at real estate as a robust investment choice, with 31 per cent of women buyers now buying property for investment, up from 21 per cent in 2022, as per the ANAROCK Consumer Sentiment Survey (H2 2024).
Anuj Puri, Chairman – ANAROCK Group, stated, “With growing independence and higher disposable incomes, women are increasingly coming to the housing market as convinced investors. Our H2 2024 survey finds the end-use-to-investment ratio for women homebuyers at 69:31 against 79:21 in the H2 2022 edition. Even more remarkable is their firm preference for housing over the other popular investment asset classes Indians gravitate to.”
Advertisement
The survey also reveals that 70 per cent of women now consider real estate their top investment choice, up from 65 per cent in 2022 and 57 per cent in 2019. Meanwhile, the stock market has lost appeal among women, with only 2 per cent preferring it now, compared to 20 per cent two years ago.
Puri also mentioned, “Considering the significant decline seen in the stock market in recent months in contrast to the bull run in 2022, women have unerringly picked the winning ticket in housing. The only other asset class that has seen a notable uptick on their wish list is gold, whose popularity among polled women investors has risen from 8 per cent in the H2 2022 survey to slightly over 12 per cent in the H2 2024 edition.”
Advertisement
More than 52 per cent of female purchasers now choose properties costing more than Rs 90 lakh, up from 47 per cent in 2022, indicating the demand for luxury housing. Out of these, 33 per cent are looking at homes in the Rs 90 lakh–Rs 1.5 crore segment, 11 per cent at homes in the Rs 1.5 crore–Rs 2.5 crore segment, and 8 per cent at homes above Rs 2.5 crore.
Also, women's preference for under-construction properties is increasing, rising from 10 per cent in 2022 to now 18 per cent. While the demand for ready-to-move properties has decreased from 48 per cent to 29 per cent, reflecting a trend toward long-term planning 31 per cent of women homebuyers are expected to be ready in the next six months.
