This festival, which signifies the purchase of gold, silver, and brass in the form of jewellery or utensils, holds a special sentimental value for consumers.
Many consumers would consider their options for purchasing gold, a traditional ‘safe-haven’ investment believed to bring wealth, prosperity, and good fortune. However, there has been a notable shift in the purchase of gold as an asset by people. A recent survey by Moneyview, a financial services platform, reveals that nearly 65 per cent of millennials prefer ‘digital gold’ investment due to its ease of access and convenience.
