Summary of this article
Gen Z under 35 makes up 71 per cent of India’s total crypto investors.
Delhi, Mumbai, and Bengaluru contribute over 26 per cent of total crypto investments in India.
Bitcoin, Dogecoin, and meme coins lead investor interest across India in Q2.
India’s crypto portfolio saw steady growth in Q2 2025, with interest in cryptocurrencies expanding beyond major cities and Gen Z taking an increased interest in adoption of digital assets, according to a latest report by CoinSwitch. The report, titled India’s Crypto Portfolio: Q2 2025, which is based on data from more than 20 million users, shows that investor confidence is growing as a result of Bitcoin’s impressive performance and improved global mood on cryptocurrency, with more Indians actively engaging with digital assets, of late.
How India Is Investing in Crypto
According to the report, Indian investors in Q2 2025 continued to show a strong preference for established crypto assets. Bitcoin was the most preferred cryptocurrency, accounting for 6.50 per cent of investor interest, followed closely by Dogecoin at 6.49 per cent and Ethereum at 5.20 per cent.
Meme coins remained an important part of the investing landscape, accounting for 13.20 per cent of overall cryptocurrency allocations. Dogecoin was the most popular, with Shiba Inu accounting for 4.70 per cent and Pepe accounting for 2 per cent of all meme coins.
City-Wise Investment Trends
Delhi, Mumbai, and Bengaluru together accounted for more than 26.60 per cent of the country’s total cryptocurrency investments, with Delhi accounting for 14.60 per cent, Bengaluru (6.80 per cent), and Mumbai (5.20 per cent).
Among the top 10 cities, Kolkata stood out as the best performer. It had the highest percentage of portfolios in profit, with 75.61 per cent of investors seeing positive returns. This indicated a relatively well-informed and successful investor base in the city, according to the report.
However, smaller cities are quickly catching up. Tier 2 and Tier 3 locations, such as Jaipur, Lucknow, and Patna are witnessing impressive growth in crypto adoption. Jaipur accounted for 3.20 per cent of total investments, followed by Lucknow at 3 per cent, and Patna (2.60 per cent). This trend also indicates that cryptocurrency awareness and activity are growing beyond typical urban areas, the report said.
Demographics Driving Crypto Adoption
According to the report, India’s crypto adoption is largely led by younger investors. Individual Investors under the age of 35 accounted for nearly 71.70 per cent of the total user base. The 26-35 age group led with 44.40 per cent, followed by the 18-25 sector with 27.30 per cent. This indicates the growing popularity of digital assets among risk-taking youngsters. Female users accounted for 12.02 per cent of the investment base, the report said.
Crypto trading peaked in May 2025, especially on May 9 and 12, driven by global deals. In February, Layer-1 tokens held a 35.52 per cent share of investments, with meme coins at 19.50 per cent. Along with DeFi, gaming, and Layer-2 tokens, these sectors accounted for more than 81 per cent of total investments.
