Aditya Birla Sun Life Insurance (ABSLI), the life insurance subsidiary of Aditya Birla Capital Limited (ABCL), announces a reduction in the premium rates in ABSLI DigiShield Plan by up to 15 per cent thereby making it one of the most competitive offerings in the Term Insurance space. This plan caters to the unique protection needs of customers and can be personalised to suit specific protection needs.

Unlike traditional term plans, the ABSLI Digishield plan allows a customer to enjoy a guaranteed recurring income starting from age 60 years through the Survival Benefit Option. Further, it provides unique flexibility to reduce the sum assured at pre-defined retirement age, allowing customers to align their cover as per their outstanding liabilities and the life stage.

ABSLI DigiShield Plan offers extensive flexibility to cater to one’s varied protection needs across life stages by offering multiple plan options to choose from, joint life protection, critical illness cover, and rider options to tailor-make a distinctive protection solution for the customers and their loved ones.

Commenting on the premium price reduction of ABSLI DigiShield Plan, Mr. Kamlesh Rao, MD & CEO, Aditya Birla Sun Life Insurance, said, “The pandemic lasted longer than expected with people experiencing strains on their personal finances. We have been meticulously observing the pandemic experience before making any price revisions to our products. With a rise in demand for term plans, we have consciously announced a reduction in premium for ABSLI DigiShield Plan, a hyper-personalized term plan offering, to suit our customer’s ever-evolving monetary needs. We urge customers to take benefit of this reduced premium pricing of this holistic term plan, providing financial protection for self and loved ones.”

This plan also provides various premium payment terms, policy tenures, and death benefit pay-out options to satisfy unique customer requirements. This plan mitigates liabilities, provides protection to loved ones and supports retirement and legacy goals.