Summary of this article
Amagi Media Labs share price listed at 12% discount to issue price
Amagi Media Labs IPO was available for bidding from January 13 to 16, 2026
Amagi Media Labs IPO was subscribed an overall 30.22 times
Amagi Media Labs IPO Listing: Shares of the cloud-based software-as-a-service (SaaS) media tech firm, Amagi Media Labs, saw a muted start on the D-Street on January 21. listing 12 per cent below the issue price.
On the NSE, Amagi Media Labs' share price opened at Rs 318 per share, down Rs 43, or 11.91 per cent from the issue price, while on the BSE, it started at Rs 317 apiece, down Rs 44, or 12.19 per cent.
Ahead of the listing, Amagi Media Labs’ shares were quoting at a negative grey market premium (GMP) of Re 1 in the unofficial market, indicating muted listing expectations. Based on grey market trends, the stock was expected to list around Rs 360. However, the shares debuted below this level, resulting in a negative listing.
Founded in 2008, the Bengaluru-based Amagi Media Labs, is a media technology company that helps broadcasters and content owners to monetise television and streaming platforms. The company provides cloud-based tools that enable media companies to launch, manage, and scale channels across traditional TV and connected TV platforms.
Amagi Media Labs IPO Details
Amagi Media Labs' initial public offering (IPO) was available for subscription between January 13 and 16, 2026. The company offered its shares with a price band of Rs 343-361 per share in lot sizes of 41 shares.
The IPO was a book-built issue of Rs 1,788.62 crore, comprising a fresh issue of 22.60 million equity shares worth Rs 816 crore and an offer for sale of 26.94 million shares aggregating to Rs 973 crore.
The issue was managed by Kotak Mahindra Capital, Citigroup Global Markets India, Goldman Sachs (India) Securities, IIFL Capital Services and Avendus Capital as book-running lead managers, while MUFG Intime India served as the registrar to the offer.
Amagi Media Labs IPO Listing: How Much Investors Lost
At the upper end of the price band, retail investors had invested Rs 14,801 for one lot of 41 shares.
At its NSE debut price of Rs 318, the stock was Rs 43 below the issue price, leading to a notional loss of Rs 1,763 per lot for investors. On the BSE, the opening price of Rs 317 resulted in a slightly higher loss of Rs 1,804 per lot.
Amagi Media Labs IPO Subscription Details
Amagi Media Labs IPO was subscribed an overall 30.22 times. The issue received 824 million bids against 27.26 million shares on offer. Non-institutional investors (NIIs) booked the issue 37.36 times, qualified institutional buyers (QIBs) placed bids 33.77 times their reserved quota, while the retail investor portion saw 9.31 times subscription by the final day.
Amagi Media Labs IPO Objectives
Amagi Media Labs plans to use the net proceeds primarily for expanding its technology platform. Of the Rs 816 crore raised through the fresh issue, the company intends to invest a significant portion in enhancing its technology capabilities and scaling up its cloud infrastructure, according to the red herring prospectus (RHP).
A part of the proceeds will also be allocated for inorganic growth initiatives, including potential acquisitions. The remaining amount will also be set aside for general corporate purposes.
