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NCR Homebuyers Are Increasingly Betting On Trusted National Real Estate Brands

National developers are rapidly expanding in Delhi-NCR, with their share of new housing supply rising sharply as homebuyers increasingly favour trusted brands

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National developers expand across Delhi. Photo: AI Image
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Summary

Summary of this article

  • National developers expand across NCR.

  • Infrastructure boosts regional growth prospects.

  • Buyers increasingly prefer established brands.

The housing market in Delhi-NCR has been changing at a very fast pace for the past few years. As per a recent report by ANAROCK, the share of new residential supply by national real estate stakeholders has surged from a humble 3 per cent in 2022 to over 13 per cent by the end of 2025. This reflects a growing buyer confidence in the market, which is supported by developers constantly providing enough inventory while keeping pace with the changing homebuyer sentiment.

For years, NCR was largely dominated by regional developers with strong local networks and land banks. However, large developers from other Tier-I and Tier-II cities like Mumbai, Bengaluru, Pune and Ahmedabad are now expanding into the region. These developers are constantly increasing their presence in this fast-paced and buyer-dense market.

Why Delhi-NCR Has Growth Potential?

The latest major development is underway in Delhi NCR. The peripheral market may be on the verge of a bigger transformation if the Draft Regional Plan 2041 is implemented as it is envisioned. The announcement of the same was made by the National Capital Region Planning Board (NCRPB). This opens up a lot of micro-markets for developers and buyers to invest in.

The launch of the Noida International Airport marks a defining moment for the NCR’s infrastructural landscape. Now that the airport is operational as well, it serves as a hotspot for economic and real estate investment. The airport is expected to become a catalyst for economic growth in the Delhi-NCR region by boosting employment and real estate development in the regions of Noida, Greater Noida, and the Yamuna Expressway Corridor.

As for the Gurugram region, the southern peripheral road (SPR) in Gurugram is undergoing a remarkable transformation. As per previous market reports by India Sotheby’s International Realty and CRE Matrix, the region has already recorded Rs 24,120 crore worth of luxury home sales and is a prime spot for affluent buyers to invest in. Golf Course Extension Road (GCER) has also harboured impressive growth. The area experienced a 379 per cent rise in transaction value during the same period. The corridor experienced significant appreciation, with the weighted average prices increasing from Rs 24,855 per square foot to Rs 37,899 per square foot.

"Of approximately 25,355 residential units launched in NCR in 2022, national developers spoke for just 3 per cent, or less than 700 units. In 2025, out of the approx. 61,775 units were launched in the entire region, and nearly 8,100 units were launched by national players. Their participation reflects this market's increasing institutionalisation, as well as homebuyers' growing preference for trusted brands with strong execution capabilities," says Santhosh Kumar, Vice Chairman - ANAROCK Group.

NCR remains one of India's most promising growth markets in the current market scenario. The luxury housing segment continues to outperform, and massive infra projects like Dwarka Expressway, Noida International Airport and regional transit networks create new development opportunities for homebuyers and investors to invest in, as well as for developers to diversify their portfolio. As the Delhi-NCR market matures, the increasing share of organised and branded developers reinforces NCR’s position as one of the country's most attractive residential real estate destinations.

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