Summary of this article
NCR’s real estate market is buzzing this Diwali with new launches, flexible payment plans, and rental guarantees.
Developers are offering festive discounts, but experts warn buyers to prioritise due diligence over marketing hype.
Stable repo rates and competitive home loan offers are keeping affordability within reach for both end-users and investors.
Verifying developer credibility, RERA compliance, and project fundamentals remains key to making a safe, long-term investment.
Every Diwali brings a spark to India’s real estate market. But this year, the light seems brighter across NCR’s skyline. During the festive season, developers typically roll out various incentives for home buyers, offering attractive deals. These typically involve payment waivers, stamp duty discounts, and assured rental schemes to draw buyers. However, experts caution buyers to look beyond such tempting festive offers and focus more on making well-informed decisions.
Says Ashok Singh Jaunapuria, Managing Director and CEO of SS Group, “Across NCR, Diwali has always been a catalyst for real estate activity. This year, the sentiment is particularly strong with developers who are offering flexible payment methods/plans, stamp duty waivers, and assured rental schemes.
He further adds that the recent stability in repo rates has added to the affordability factor, creating an ideal time for buyers and investors to make a purchase. However, he also stresses that buyers “must separate genuine value from marketing noise, verifying titles, approvals, and delivery timelines.”
Saurab Saharan, Group Managing Director of HCBS Developments, advises that festive timing should not override due diligence. “Buyers can maximise their benefit by choosing projects with strong fundamentals, such as credible developers, clear titles, timely delivery, and locations backed by infrastructure growth,” he explains.
With interest rates stable and banks extending better loan offers during the festive period, many view this as a window to make a long-term investment decision, not a short-term bet.
For buyers eyeing emerging pockets in NCR, there’s also a growing focus on sustainability and integrated living. Nandini Taneja, CEO of Bhumika Enterprises, notes that developers are now launching “well-designed projects that emphasise sustainability and integrated eco-systems.”
She points out that repo rates being marginally lower this season improves the margin money situation for buyers, making home loans more attractive. “This festive season presents a perfect time to invest in properties with clear titles and good long-term prospects,” she adds.
It’s not just residential properties drawing attention. According to Parminder Singh, Group CTO and COO of Realistic Realtors, commercial real estate is also seeing heightened activity. “This festive period, residential and commercial property in NCR is seeing increased traction. The region saw home prices rise 19 per cent year-on-year (YoY) and office rentals increase 9 per cent YoY,” he says.
Developers, he notes, are now offering zero-pre-EMI schemes and flexible lease-back arrangements to attract investors.
However, Singh warns that buyers must judge offers by “real cost, project fundamentals, and long-term ROI, not short-term discounts.”
For those planning to buy this Diwali, experts agree on a few non-negotiables: check RERA registration, review the developer's track record, verify all legal documents, and understand the fine print behind any festive offer.
