BMW Launches Desi Series

BMW claims to conquer the market with its all-new 5 series

BMW Launches Desi Series
Manufactured in Chennai
OLM Desk - 24 June 2021

BMW, on Thursday, launched its locally produced series 5 manufactured from its plant in Chennai. The luxury car is available in both petrol and diesel variants.

With features such as remote-control parking, BMW Head-up Display, reversing assistant, parking assistant and BMW Gesture Control, the car comes with a starting price of Rs 62.9 lakh. The BMW 5 Series comes fitted with advanced driver assistance systems.

The 5 Series includes three cars, BMW 530i M Sport available at Rs 62.9 lakh; BMW 520d Luxury Line worth Rs 63.9 lakh and BMW 530d M Sport costing Rs 71.9 lakh.

Vikram Pawah, President, BMW Group India, said: “For 50 years, the BMW 5 Series has enjoyed an unrivalled position globally and has set the benchmark in sheer driving pleasure. This iconic business athlete has now evolved to be younger and smarter.

“The new BMW 5 Series is an individualist within the premium executive segment. Its fresh design accents, best-in-class performance and cutting-edge technology, will bolster its status as the only car to excite a winner – one who is always ready for ‘Power Play’!”

Offering a variety of colours, the car comes with bespoke interiors and exclusive upholstery choices. For the first time, the leading car brand has offered Phytonic Blue metallic and Bernina Grey Amber effects on its cars.

BMW 5 series packs splendid interiors and upholstery. The BMW 530i features new perforated Sensatec trim with contrast stitching along new-M specific aluminium rhombicle smoke trim and individual high gloss satin chrome. BMW 520d features Natural Leather Dakota upholstery and offers fine-wood trim with an exclusive pearl chrome finish. BMW 530d features refined ‘Nappa’ leather upholstery with diamond stitching and offers M specific Aluminium Rhombicle Smoke trim.

To support sales, BMW India Financial Services is offering customised and flexible financial solutions that can be designed as per individual requirements.

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