Summary of this article
LIC urged to push digital marketing and mobile-first insurance distribution
Persistency, non-par products, and financial stability highlighted as priorities
LIC manages Rs 57.23 lakh-crore AUM with 8.9 per cent yield and strong solvency
Goal: support “insurance for all” while boosting startup and AIF ecosystem
Financial Services Secretary M. Nagaraju, on January 17, asked LIC to continue adopting digital marketing and a mobile-first approach to ensure the realization of the national goal of "insurance for all."
Life Insurance Corp (LIC) has a consolidated assets under management (AUM) of Rs 57.23 lakh crore and a yield of 8.9 per cent on policyholders' funds, supported by a strong solvency ratio, a finance ministry statement said.
This corpus may be used for incentivising the growth of startups and alternative investment funds. The importance of improving persistency ratios, particularly among low-ticket policyholders, through concerted push and continuous follow-up was underlined, it said.
1 January 2026
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Nagaraju said that LIC is not just an insurance company, but a Domestic Systemically Important Insurer (D-SII), and this designation by the insurance regulator, Insurance Regulatory Development Authority of India (Irdai), carries a profound responsibility, as LIC's stability is synonymous with India's financial stability.
Speaking at the LIC's strategy meet in Mumbai, the secretary also highlighted the transformation of LIC's product portfolio, with a strategic shift to high-growth non-participating products.
The continued adoption of digital marketing and a mobile-first approach was urged to ensure the realisation of the national goal of insurance for all, Nagaraju said.
