Summary of this article
Market timing sounds logical—but our emotions tend to hijack the wheel. Fear hits hardest when prices are lowest (the best time to invest), and excitement peaks when things are overpriced (the worst time to pile in). That’s just human nature. So, what should you do?
Let’s get this out of the way: trying to ‘time’ the market sounds like a power move—but it’s mostly a myth. Sure, it feels smart to buy low and sell high. However, when you look at the data (and, well, history), the odds aren’t in your favour.
Timing Needs To Be Perfect—Twice
If you want to make timing work, you’ve got to get two decisions right: when to get out, and when to jump back in. Even if you somehow nail the first move (rare), odds are you’ll miss the second. And missing it by even a few days can seriously dent your returns.
Take NSE data, for example. “Your investment returns would have dropped by more than 50% if you had just missed the ten best trading days during a twenty-year span. Ouch. And guess what? Those big up days usually show up right after markets tank—when most folks are too spooked to invest,” says Akshat Garg, AVP, Choice Wealth.
Your Brain Isn’t Helping
Market timing sounds logical—but our emotions tend to hijack the wheel. Fear hits hardest when prices are lowest (the best time to invest), and excitement peaks when things are overpriced (the worst time to pile in). That’s just human nature.
Now toss in the media. When markets drop, headlines scream crisis. When markets soar, it’s all hype and FOMO. So, yeah, it’s tough to make cool-headed decisions in that chaos.
Sitting In Cash Comes At A Cost
People who try to time often park money in cash “just until things calm down.” But while you’re waiting, inflation quietly eats away at your buying power. Plus, you’re missing out on dividends and market gains during the rally.
“Think back to 2016–2021. Lots of investors tried to sit out dips. Many of those dips were short-lived—or never really came. Meanwhile, people who stayed invested did just fine. More than fine, actually,” says Garg.
The Hidden Costs of Moving In and Out
Timing also means more trading. And more trading means more fees, more taxes, more headaches. Short-term capital gains are taxed at a higher rate. Transaction fees pile up. Even just 1–3 per cent in yearly ‘friction’ costs can eat into your returns like termites on wood.
And over 10 or 15 years? That stuff adds up fast—usually more than any supposed benefit from ‘perfect timing.’
Even the Pros Struggle With It
Think fund managers with PhDs and algorithms can time the market better? Most can’t. “Close to 85 per cent of actively-managed funds underperform their benchmarks over 15 years. The few that win usually do it by picking strong companies—not by dodging market dips,” says Garg.
So, if they can’t beat the system, why try to outsmart it with a gut feeling and a headline?
Inflation Eats Cash Alive
Here’s another kicker: during high inflation, holding onto cash while “waiting for the right time” isn’t just unproductive—it’s actively harmful. Your money loses value even if the market stands still. So, that so-called safe move? Not so safe after all.
The Smarter Play: Go Systematic
Instead of guessing when to jump in or out, try being consistent. Regular SIPs (Systematic Investment Plans) do the heavy lifting for you. You buy more when prices are low, less when they’re high. No guesswork. No panic.
It’s boring—but boring works.
Focus on What You Can Control
Forget predicting the market. That’s a losing game. Focus on stuff you can control:
A portfolio that fits your goals:
An asset mix that suits your timeline
Staying the course even when the news feels scary
Long-term wealth doesn’t come from being right about the next dip. It comes from being steady, patient, and invested when it counts.
