Summary of this article
Developers typically see a big increase in enquiries and bookings around Akshaya Tritiya. In some markets, even registrations go up a lot.
The rise is partly emotional and partly practical because developers put out new inventory and deals around the festival.
If you know your budget and plan to live in the home for a long time, this can be a good time to buy your first home. But don’t forget to take precautions.
Investing in gold, real estate or stocks during Akshaya Tritiya isn’t just an economic activity. It’s an emotion many Indians strongly identify with. Purchasing gold ornaments and coins, silver, property, or even vehicles is believed to be ideal during this holy day.
While buying gold ornaments or coins (in smaller amounts) is usually done out of sentiment, what about purchasing something expensive like an apartment? Surely the decision to buy or not cannot be influenced by emotions alone. So, should you buy property on Akshaya Tritiya?
Santhosh Kumar, Vice Chairman, ANAROCK Group, says Akshaya Tritiya may be a tradition-driven decision prompt, but it shouldn't take the place of the basics. It should guide end-users, especially first-time buyers, if the property, price, financing, and developer profile already make sense.
“It is at best a timing catalyst. When it comes to real estate, the most important factors remain location, absorption rate, price, the builder’s delivery history, and exit potential. Festive sensibilities may help with negotiations or choices, but they don’t change the property's intrinsic value,” says Kumar.
Do Property Sales Spike On Akshaya Tritiya?
According to industry experts, developers typically see a big increase in enquiries and bookings around Akshaya Tritiya. In some markets, even registrations go up a lot.
“The rise is partly emotional and partly practical because developers put out new inventory and deals around the festival. The rise is usually strongest in ready-to-move, high-end, and well-connected projects,” says Kumar.
Increase in enquiries, site visits and bookings in current times is usually seen particularly from first-time buyers and families willing to upgrade.
“Buyer sentiment has additionally been lifted this year by the RBI’s announcement of status quo on repo rate recently, following a cut in December 2025, leading to improved affordability with lower borrowing costs and stronger confidence in home purchase decisions. However, while sentiment has played its role, the buyer of today is still largely driven by value, trust and project quality,” says Mohit Goel, Managing Director, Omaxe Ltd.
Where Is Demand Highest On Akshaya Tritiya?
Large urban markets with strong end-user demand usually get the most traction.
According to ANAROCK, Mumbai and Thane have clearly been in a festive mood lately, and Gurugram's premium corridors and Pune's growth micro-markets are also getting a lot of attention because of their infrastructure, growing job hubs, and active supply.
The highest traction is typically seen in cities where strong end-user demand intersects with cultural significance. “Markets like Jaipur, along with cities such as Prayagraj, Bhopal and Ayodhya, tend to see heightened activity during this period specially with the government’s special emphasis on pushing for growth corridors. Within these cities, micro-markets that are already witnessing infrastructure growth, improved connectivity and evolving social ecosystems tend to perform better. The occasion amplifies demand in locations that are fundamentally strong, rather than driving interest in newer or untested pockets,” says Amrita Gupta, Director of Manglam Group.
Delhi-NCR continues to be a key market in North India followed by Noida, Greater Noida, Dwarka Expressway and Gurugram. “Festive demand across micro markets like Ayodhya, Prayagraj, Indore, Chandigarh, Amritsar etc. has been healthy. Buyers are turning towards projects located in well-connected areas which assure quicker delivery as well as long-term appreciation,” adds Goel.
A Good Time For Homebuyers To The Enter Property Market?
If you know your budget and plan to live in the home for a long time, this can be a good time to buy your first home. The day is usually linked to higher buyer interest, more launches, and more overall market activity, which can lead to better options. However, purchase only if you have the necessary EMI comfort and have done you due diligence on the project.
Do Festive Offers Translate Into Real Financial Benefits For Buyers?
Festivals can be a great time for good deals, but only if the offers lower the effective cost. Discounts, waivers of stamp duty and floor rise, free white goods, and flexible plans can all help. “However, buyers should make sure that the offer isn't just a way to extract more money by raising the base price, adding hidden fees, or making payments difficult,” advises Kumar.
Risks Of Emotion-Driven Investing
The emotional quotient attached to many auspicious occasions can provide buyers with a great deal of conviction while investing.
“However, this should be supplemented with logic by looking at aspects like location potential, approvals, prevailing price trends etc. Doing your homework will help you zero down on projects that are sensible as well as special, and help you ride on that lucky wave,” says Deepak Khandelwal, Principal Partner & Chief Sales Officer, Square Yards
