Summary of this article
Purple Style Labs shares debuted with a discount.
The Rs 680-crore public issue was subscribed 1.29 times.
The issue saw modest demand in its subscription window.
Shares of Purple Style Labs (Pernia’s Pop-Up Shop) made their debut in the stock market on September 7, 2026, with a discount of nearly 7 per cent compared to the upper end of the price band.
On the BSE, the shares listed at Rs 539 per share, reflecting a discount of 6.2 per cent below the upper end of the price band of Rs 575. On the NSE, Purple Style Labs shares are listed at Rs 535 per share, indicating a discount of 6.95 per cent below the issue price.
Purple Style Labs IPO: Listing Day Gain
Applicants who were successfully allotted a minimum of one lot or 26 shares would have made a loss of around Rs 936 [(Rs 575 - Rs 539) x 26] after the stock listed on the exchanges. The company’s market capitalisation stood at an estimated Rs 4,315.29 crore following the strong listing. As many as 19,000 shares of the company changed hands after the stock listed.
Purple Style Labs IPO: Offer Size
Purple Style Labs' initial public offering (IPO) was a book-built issue worth Rs 680 crore and consisted entirely of a fresh issue of 11.82 million shares. The price band for the public issue was fixed at Rs 546-575 per share. The minimum lot size for retail investors was fixed at 26 shares, aggregating to an investment of Rs 14,950.
Purple Style Labs IPO: Subscription
Purple Style Labs’ public issue saw modest demand and was subscribed 1.29 times during its subscription period from August 31 to September 2, 2026. Investors across categories placed bids for 8.86 million shares compared to the net offer size of 6.84 million shares available.
Qualified Institutional Buyers (QIBs) booked their quota 1.43 times. Non-institutional investors (NIIs) booked their quota 84 per cent, while the retail investor quota was subscribed 1.58 times.
Purple Style Labs: Competitors
Purple Style Labs operates within the competitive multi-brand luxury omni-channel fashion market. Following the listing of its shares, Purple Style Labs will compete with other players in the domestic retail and luxury fashion space. However, the firm has no listed peers in India.
Purple Style Labs IPO: Objective
The company will use Rs 371.13 crore from the fresh issue for investment in its wholly owned subsidiary, PSL Retail, for lease liabilities of Experience Centers and back-end offices in India, and will allocate Rs 138.90 crore towards sales and marketing expenses, and Rs 103.13 crore for general corporate purposes, with the remaining Rs 66.84 crore designated for issue expenses.
