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Bitcoin’s rally ran into heavy resistance at $97,000, and the rejection is a clear signal that buyers are not willing to chase at these levels. Price topped near $97,900 and fell back toward $95,500, turning a breakout attempt into a pullback.
Retail traders also have not been buying heavily at these levels, so there is less demand to keep the rally going. When everyday demand is thin, price jumps often rely on short bursts of trading pressure, and those moves tend to fade once the pressure ends.
Digitap ($TAP) is built for conditions like this, where attention is weak, and price moves lose steam quickly. $TAP is capped at 2,000,000,000 tokens, and 50% of app fee profits are used to buy back $TAP and permanently remove it from circulation, tying demand to real app use instead of hype.
Bitcoin returned to the $95.5K area after the push toward $97K stalled, consistent with muted interest from everyday buyers. (Source: TradingView)
Failure Near $97K Highlights a Rally Driven by Forced Buying
Bitcoin traded near $95,500 recently, after an 8% rise in three days, and about $465 million in short positions were closed as traders were forced out.
The bounce still could not break past about $97,900, and the drop that followed was notable because buyers did not appear to be piling in. A forced jump like this can push the price up fast, but it often fades without real support. For Bitcoin to keep rising, new people need to start buying after the jump, not just traders closing losing positions.
The Funding Rate Cooled, a Sign of Lower Appetite for Leveraged Bets
A simple way to gauge how heated the market is the fee (the funding rate) that traders pay each other when they use borrowed money to bet on Bitcoin’s short-term price. Cointelegraph reported Bitcoin’s funding rate was about 4% on January 15, which is below the 8% to 12% range often seen when bullish demand is stronger.
A lower funding rate does not automatically mean Bitcoin is about to fall, but it does suggest caution. If Bitcoin’s price is climbing while this fee stays low, fewer traders are willing to pay extra to keep making aggressive bets that the price will keep rising.
Retail Attention Stayed Quiet, Even as Stocks and Silver Rallied
Search interest can show whether everyday buyers are paying attention before trading activity becomes visible. Cointelegraph cited Google Trends, which showed global search interest for crypto at 27 on a 0 to 100 scale, close to a 12-month low of 22. During the same period, silver was cited as rising around 25% in two weeks, highlighting that everyday buyers often react faster to assets that already show visible gains.
Cointelegraph noted that stocks were still holding up, with the Nasdaq-100 only about 2.2% below its late-October 2025 record close, after TSMC reported a 35% jump in quarterly earnings.
Because Bitcoin still failed to attract a clear wave of everyday buyers in that calmer backdrop, the rejection near $97K looked less like a temporary pause and more like a rally running out of fresh demand.
Institutional Buying Can Support Price, But It Does Not Fix the Retail Gap
Big buyers have played a significant role, as spot Bitcoin ETFs now hold more than $120 billion worth of Bitcoin, and public companies have accumulated over $105 billion worth of Bitcoin for their corporate reserves. This is where “what is an altcoin” searches usually rise, since most non-Bitcoin tokens rely more on everyday buyers.
When everyday buyers stay quiet, the only projects that keep attracting capital are the ones that can point to real usage and clear supply rules, because a weak market punishes stories that rely on promotion alone. That filter also changes how early access is evaluated, presales get attention when the pricing is transparent, the demand driver is tied to revenue, and the supply cannot expand to dilute holders.
Digitap matches this setup, and the presale is live, so $TAP is sold in stages at listed prices, and the presale dashboard shows the current stage price and sales progress before wider exchange trading starts.
Digitap Converts Real Payments Into Token Demand and Shrinking Supply
Digitap is built for the exact problem that shows up when a fast Bitcoin move fades; demand can disappear once the excitement cools. Digitap’s core pitch is a single app that brings everyday money and crypto together, with spending, transfers, and card features designed for regular use, not constant trading.
This matters when markets are shaky because people still spend and move money, and those day-to-day actions can keep activity going even if short-term speculation slows.
$TAP is designed to limit dilution risk through fixed supply and burn rules. The fixed supply of 2,000,000,000 tokens, with no additional minting and multiple burn mechanisms intended to reduce supply as activity grows. The core burn pathways use 50% of app fee profits to buy back $TAP and burn it, plus additional burns tied to early exit penalties in staking.
Fixed supply, ongoing burns, and non-inflationary staking work in the same direction: more product activity can reduce the amount of $TAP available over time, while rewards come from a set pool instead of new token printing, and early-exit penalties can be burned to reinforce scarcity.
Identity checks are tiered, and higher tiers can require additional verification to unlock more features, with timelines and logistics varying by plan.
Digitap as a Defensive Buy When Momentum Breaks
Price spikes often reverse when demand is thin, and everyday buyer attention stays low. Digitap differs from typical crypto projects because value is tied to a working payments and money-management ecosystem, and $TAP is built around a fixed supply with supply reduction linked to fee activity and token burns.
This Digitap structure can be more resilient in weak markets because demand can come from app usage, not only trading. App activity can continue when trading slows, and a shrinking supply can support demand without depending on the constant creation of new tokens.
In a market where rallies can fail as soon as participation weakens, $TAP stands out as a more rational choice for capital that prefers real utility tied to revenue and a supply model designed to become more scarce over time, instead of relying on momentum alone.
Discover how Digitap is unifying cash and crypto by checking out their project here:
Presale: https://presale.digitap.app
Website: https://digitap.app
Social: https://linktr.ee/digitap.app
Disclaimer: This is a sponsored article. It is not part of Outlook Money's editorial content and was not created by Outlook Money journalists.
