Tata AIA Life insurance has extended its Covid Kavach insurance cover to over 41,000 advisors and their families during the second wave of Covid, thereby becoming among the first companies in the life insurance space to have taken this step.

The policy covers the advisors along with spouses and two children (up to 25 years) with a reimbursement benefit of Rs 25,000 in case of hospitalization and Rs.10,000 home care package due to Covid-19. The company has also provided them with telemedicine benefits and access to health articles, doctor consultation, and a 20 per cent discount on medicine and diagnostic bookings, in a tie-up with Practo. Additionally, the Company will reimburse vaccination costs of all advisors older than 45 years.

The Company has also undertaken a slew of measures for consumers to provide them with comprehensive guidance and awareness. These include a tie-up with Practo for digitally-enabled consultations with health specialists, email & SMS campaigns, and vaccination reminder activities.

An exclusive webinar on Covid awareness and safety protocols featuring one of India's most eminent heart surgeons, Padma Bhushan Dr Ramakanta Panda, vice-chairman and managing director of the Asian Heart Institute.

An interesting activity was the #SelflessSelfie Campaign where, when a consumer uploaded a selfie post-vaccination, Tata AIA Life contributed Rs 25 to Tata Trusts' 'One Against Covid-19' fund on their behalf.

Earlier this month, the AIA Group contributed US$2.5 million to the Taj Public Welfare Trust in support of larger community relief efforts in India.

For employees, the initiatives undertaken were Covid Kavach cover of Rs 2 lakh for the employee and family, pre-Covid and post-Covid care services, emergency support including provision of oxygen concentrators, priority RT-PCR and other necessary medical investigation services, quarantine support at Ginger hotels, and other 45 isolation facilities across India, Care@Home packages from Fortis Hospitals, emergency financial assistance, vaccination awareness and communication of protocols, employee engagement, counselling for emotional and physical well-being, etc.

In collaboration with other Tata Group companies, over 5,800 of the totals of 8,384 employees at Tata AIA were administered the first dose of the vaccine in camps conducted pan-India. All employees above 45 years of age have already been covered with one dose.

All these measures have been decided and monitored by an apex committee comprising the company's Chief Distribution Officer, Chief of Human Resources and Chief of Operations, and a special task force.

Venky Iyer, Chief Distribution Officer, Tata AIA Life Insurance, said, “As a socially committed organisation, we are conscious of our responsibility to support our consumers, distribution partners, and employees. It is our constant endeavour to support the emotional, physical and financial well-being of all our stakeholders. These are trying times for humanity as a whole and we are taking all efforts to live up to the ethos of the Tata and AIA Group through all our initiatives.”