Summary of this article
Banking apps can do almost everything today, but voice could make them much easier to use - just tell the app what you need.
For many customers, finding the right option on a banking app can still be confusing. Voice could make the experience as easy as simply asking for help.
The future of digital banking may be less about adding more features and more about making everyday banking simpler, more natural and easier for everyone.
Over the last decade, banks have invested heavily in digitisation. Customers today can open accounts, transfer money, pay bills, invest, apply for loans and complete a wide range of banking activities without visiting a branch. From an engineering standpoint, the industry has made remarkable progress in making banking services available digitally.
However, availability and adoption are two different things.
If you observe how customers actually use banking applications, a pattern starts to emerge.
“Most customers rely on a relatively small set of features. Checking account balances, making UPI payments and transferring funds have become second nature. But when they need to update personal information, apply for a financial product, service an existing loan or resolve an issue, many still reach for customer support or walk into a branch. The services are often available on the app; customers simply don't use them as readily,” says Gautam Rege, Co-founder, Josh Software, a software development company.
Most of these services already exist within banking applications. The challenge is that customers often have to learn how the application works before they can get something done. That's very different from walking into a branch and simply telling someone what they need.
The gap becomes more visible as we look beyond digitally mature customer segments. Adoption patterns vary across age groups, levels of digital familiarity and geographies. A customer in a metro city who uses digital payments every day is likely to approach a banking application very differently from a customer in a Tier II or Tier III city who may use only a handful of features. Regional language preferences and varying levels of financial literacy further influence how comfortably and consistently customers engage with digital channels.
“At Josh Software, we've spent years working with banks and financial institutions across core banking, payments and customer-facing platforms. One consistent observation across these engagements is that the industry's challenge today is no longer about making banking services digital. Banks have already made significant progress on that front. The bigger opportunity lies in making those digital services easier and more natural for customers to use,” says Rege.
“As we've worked with banks, we've found ourselves asking a simple question: can digital banking become as intuitive as a conversation at a branch?” he adds.
When customers walk into a branch, they don't think about which system they're interacting with, or which process they need to follow. They simply explain what they want to do, and the conversation takes it forward.
That's where voice becomes an interesting area to explore. Speaking is the most natural way people communicate. A conversational interface has the potential to make digital banking feel less like navigating an application and more like expressing an intent. That could be particularly valuable for customers who are less comfortable navigating menus, understanding banking terminology or moving through multi-step digital journeys.
Of course, bringing this experience to banking requires much more than adding voice commands to an application. Financial services operate within strict requirements around security, authentication, governance and regulatory compliance. Any conversational interface has to work within those constraints while integrating seamlessly with existing banking systems.
“We see voice as a natural extension of digital banking, not because customers need another channel, but because they need a simpler way to use the channels that already exist. It's an area we're actively exploring as we continue working with banks to make digital banking more intuitive, inclusive and easier to navigate,” says Rege.
